Drive traffic to your website by leveraging the power of social media.
One of the best ways to bring traffic to your website is by tapping into the power of social media, such as with Instagram, Facebook, LinkedIn, X (Twitter), Pinterest and so much more. Great marketing can build your business by leveraging organic and targeted discovery to drive traffic, leads, and ultimately sales. Here are some tips and best practices for driving traffic to your website with social media.
1. Create Unique & Engaging Content
Whether you’re posting a blog, product, or ad to your website, each update should ideally stand alone as its own unique creation. If your content becomes too repetitive, you risk losing interest and engagement. Even if simply reposting an older article, the best practice at minimum would involve freshening up the text and tags and updating the images.
2. Tailored Teasers
With each update on your website, plan for accompanying teaser announcements on each of your social media accounts. To most effectively cross-promote, each teaser should also be unique to each social media medium. Not just to avoid losing engagement, but also to navigate the strengths and weaknesses of each particular medium. Such as X (Twitter) with its 140-character limit, the image-centric Pinterest, or the #hashtag happy Instagram.
3. Advertising & Promotion
Most companies know that driving organic engagement on social media can take a lot of time and energy. That’s why most choose to use the power of advertising and affiliates as a shortcut. Budgeting for the right promotion to the right people will always be money well spent.
Well-placed hashtags on social media like Instagram, X (Twitter), and even TikTok can be a lifeline to new followers with shared interests. Try to pick simple hashtags that are relevant to your content and with high usage by others. If you get too specific or complicated, people won’t be likely to stumble across your posts. If you get too broad, you might struggle to retain people’s engagement.
5. Influencers, Brand Ambassadors and @others
Tagging @others in your posts is a good strategy to siphon engagement from their followers. Additionally, a winning strategy is onboarding an influencer, brand ambassador, or someone with a ton of followers for a campaign. Instead of siphoning, you’ll get a direct line. But even if you choose to roll with a simple mention, make sure to keep it relevant.
6. Social Media Exclusives
Don’t treat your social media as purely an echo of your website. It’s important to drive traffic to your website, but it’s also equally important to build your following and engagement. Exclusive content that exists only on social media is a great way to get and keep attention, especially when it’s unique to each medium, as you will have a lot of the same followers across different mediums. This can also be an opportunity to get a little more personable and casual with your customers. Think “Happy Father’s Day” posts across all your accounts, exclusive “behind the scenes” videos for Instagram or TikTok, positive customer reviews on X (Twitter), or interviews on Facebook.
7. Watch Your Competitors
Take advantage of social media to keep track of your competitors and contemporaries successes and failures. Figure out how to replicate one, and avoid the other.
8. Engage With Your Audience
Respond to comments, messages, and mentions promptly. Engage in conversations, answer questions, and show appreciation for your followers’ interactions.
9. Post at Optimal Times
Schedule your posts to go out at times when your target audience is most active on each platform. Analyze the insights provided by the platforms to determine these times.
10. Educational Content
Share informative and educational content that demonstrates your expertise in your field. This can help establish your website as a go-to resource.
Remember that social media promotion is an ongoing effort. Consistency and adaptability are key. Continuously analyze and adjust your strategies based on the performance data you gather, and stay up-to-date on trends and changes on the various platforms to remain effective in your social media marketing efforts.